Call uscall:

718-744-7424212-496-5893

rss email

Mind Games Hit Toy Store Shelves

May 20th 2009

Seemingly harnessing the powers of Jedi masters, the game industry recently released two toy games that allow players to move objects solely through the powers of concentration...
Posted by: Alfi
Seemingly harnessing the powers of Jedi masters, the game industry recently released two toy games that allow players to move objects solely through the powers of concentration.

Mattel, the world’s biggest manufacturer of toys, recently released Mindflex, which measures the brain through a headset with sensors. With Mindflex, players concentrate in order to generate the energy needed to move a ball, which is floating in air, through various obstacles.

The technology, which helps build focus, is a simplified version of electroencephalography, or EEG, which is used by neurofeedback therapists to measure electrical activity and train (and entrain) the brain.

"It all goes back to neurofeedback that has been around for 50 years, where you can record activity coming from the human brain through the scalp," Melvyn Goodale, Canada Research Chair in Visual Neuroscience at the University of Western Ontario, recently told the Ottawa Citizen.

Another game maker, Uncle Milton Industries, recently released Force Trainer, which also uses brain activity to move objects.

Named after the force powers of Yoda and Luke Skywalker, Force Trainer allows players raise a ball within a tower, all with the power of concentration.

If the buzz surrounding the release of Mindflex and Force Trainer is any indication, prepare for similar games to hit store shelves soon, as the game industry concentrates on making more intuitive, interactive games.